About Us


About Guide to Self

Guide to Self was founded in early 2004 by John Schinnerer, Ph.D. to enable individuals to reach their potential using the latest in scientifically-proven tools with a large positive psychology influence. Guide To Self focuses on the convergence between science, positive psychology, and physical health to allow people to overcome their personal hurdles so they may fulfill their life’s purpose. Guide To Self is built upon the work of world-class psychologists, leaders, researchers, and neuroscientists.

At Guide To Self, we believe that those who rise to their potential share a common set of beliefs that compel them to work hard, to live according to their values, to master their thoughts and feelings and demand their best everyday. At Guide To Self, we believe that in order to deliver against the promise of excellence, every day, we must hold ourselves to the very highest values and ideals.

About Dr. John Schinnerer

Dr. John Schinnerer provides you with scientifically supported executive coaching and organizational consulting to make the most of your personal and professional potential. A U.C. Berkeley-trained coach with a Ph.D. in educational psychology, Dr. John Schinnerer, has distilled the very best of research-based tools and methods to help clients overcome anxiety, and anger and move towards a happy, contented and purposeful life.

Dr. John was one of three experts to consult with Pixar on the Academy Award-winning movie, Inside Out. He is a nationally recognized speaker and an award-winning author. He has been on stage or on air with Lt. Governor John Garamendi, Olympic medalist Paul Kingsman, Dr. Daniel Amen, Dan Millman, Dr. Fred Luskin from Stanford, and Dr. Jonathan Haidt from University of Virginia. He has consulted with companies such as UPS, Schreiber Foods, Kaiser Permanente, and Sutter Health. He was recently featured in a documentary entitled, Skewed, by Paola Bossola, on the effects of violence in the media.

His blog on positive psychology, Shrunken Mind, has been named one of the top positive psychology blogs on the web by PostRank. The Daily Reviewer named Shrunken Mind one of the Top 100 Blogs on the internet. His latest blog is on proven tools for teaching real people really effective anger management skills and is located at Free Online Anger Management Class.

Dr. John Schinnerer has hosted over 200 radio shows during prime time in the San Francisco Bay Area on positive psychology and self improvement. He has authored numerous articles. His first book “Guide To Self: The Beginner’s Guide To Managing Emotion and Thought“ was named ‘Best Self-Help Book of 2007.’ He has been a coach, executive and psychologist for over 15 years.

His areas of expertise range from anger management, executive coaching, to overcoming fear to ethical and moral development to parenting. He is a noted writer and speaker on topics such as positive psychology, emotional intelligence, optimizing brain functioning, and creating a healthy and efficient workplace.


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